
Topic
How radio station formats are built and maintained
A station's format is its promise to listeners — here's how programmers pick one, defend it, and bend it for the specialty shows that keep things interesting.

A station's format is its promise to listeners — here's how programmers pick one, defend it, and bend it for the specialty shows that keep things interesting.

The pitch to a college or community station looks nothing like the campaign for a commercial chart hit. Here is how the quieter version works.